Provide ROI analysis of digital marketing campaigns and activities against defined key performance indicators Track and manage client project initiatives Conduct industry analysis in the digital space: evaluating web sites, social initiatives, search, etc. Manage and report on tactical digital marketing campaigns including paid search, display, email and other initiatives
Assisted in teaching outdoor rock climbing classes.
Designed many different advertisements, sales decks, and banners including the banner used at On Demand Conference and Exposition Designed and compiled city guidebooks used to promote web to print software Developed sales and marketing customer database
Researched target market for African Diaspora Scholars program, created marketing survey for all high school principals in six counties in the Rochester area, and collaborated with professionals in African studies on best curriculum for the program.
Driving relevent traffic to our clients websites using any online tool that will get them results. I've increased a client’s email list by 14,000 in 2 months, up 11,000 from the previous year, and increased their conversion rates by 12%. This was using AdWords and landing page optimization. My SEO campaigns typically increase clients monthly non-branded traffic by over 200%.
MBA
Concentration: Management Information Systems and Information Technology
Activities: Red Barn Climbing
BS
Concentration: Marketing, Finance, Communications, Film
Activities: RIT Rock Climbing Team, President
Rock climbing, wake boarding, water skiing, skiing, and general adventuring.
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